Carrie Williams

  • Professional & Life Coach, Author, ICF ACC

    Professional & Life Coach, Author, ICF ACC

    With over a decade of experience working in the busiest commercial casting companies in Los Angeles, Carrie worked directly with high profile directors, writers, production companies, and actors. Everyday she literally told hundreds of people NO. Now she teaches her clients how to make people say YES!

    Dynamic speaker and life coach, Carrie Williams holds a certificate in Evidence-Based Coaching from Fielding Graduate University, and is a member of the International Coach Federation. Carrie energizes audiences, helping them set and reach G.R.E.A.T. Goals, create their detailed action plan, work smarter, and make their dreams their reality.

    Through her workshops, speeches, and coaching, Carrie inspires hundreds of creative professionals, entrepreneurs, and artists across the country every year. Her upcoming book G.R.E.A.T. Goals: How to Set Goals Worth Getting expands her G.R.E.A.T. Goals program so anyone can tackle their goals at their own pace.

Little Did Carrie Know, Life Was About To Change…


Ten years ago I was running myself down, saying yes to everyone but myself. I was working at one of the busiest commercial casting companies in Los Angeles, while simultaneously running a family business in Alaska, and starting a second business in California. I was the go-to girl. Even when my schedule was already packed, I accepted any challenge and delivered, even if it killed me. After years of living this way, I found myself 100 pounds overweight and burned-out.  I was needed, necessary and…miserable.

My problem was that, for all my smarts and success, I had no idea what was right for me.  I was so busy maintaining the life that I had, I never took the time to figure out if it was the life that I wanted. Does this sound familiar?

I began my journey to self-fulfillment by studying what was working in my life. At work, clients would bypass the name on the door to seek me out. I would coach and mentor and suddenly those clients would start booking again. Their success made me feel fulfilled and energized. This discovery prompted me to research careers in personal development and ultimately find a fit with Professional and Life Coaching.

I found my passion and my purpose. It took time, it required soul searching, but once I discovered that I could be truly happy doing what I love, waking up every morning has been like walking the red carpet. My path led me to the Fielding Graduate University’s Evidence Based Coaching Certificate Program where I graduated, became accredited with the ICF, and launched RainShadow Coaching.

I found my path to fulfillment the hard way. There’s no reason for us both to attend the school of hard knocks. Whether you’re struggling with artistic fulfillment, chasing an entrepreneurial dream, or having trouble loving your body, my coaching practice has the tools and techniques to help you achieve your goals.  

Your life, your dreams, your goals are yours. Not mine, not your boss’s, not any of those voices that hammer at us with couldas, shouldas and wouldas; yours.  There is no magic pill. There’s only learning and teamwork.  My coaching provides the other half of that teamwork along with custom tools and strategies, and unflagging support and inspiration.

I’m loving a life of purpose and unlimited potential.  I want to help you do the same.  All you have to do is take the first step.  You just have to start.

Why Choose Us?

  • Quality

    We are dedicated to providing our clients with coaching of the highest quality and caliber. Our passion is coaching and we are excited to consistently stay on the cutting edge of proven and successful coaching philosophies and techniques. 

  • Trust

    We understand that confidentiality and mutual respect is key to creating a successful client/coach relationship. That is why we voluntarily choose to abide by the ICF code of ethics. What you say and share in a coaching session is completely confidential. 

  • Experience

    We understand the unique challenges that arise when one must blend creativity, passion and business. That’s what makes us the go-to coaching company for the entertainment industry, creative professionals, and entrepreneurs.